Mobile Marketing is a way of establishing communication with the targeted consumer through mobile device. Medium of communication used is straightforward marketing text, encouraging the consumer to visit their mobile website or motivating them to take part in an audience based campaign. Several tools of the business and a number of the concepts used in mobile marketing are MMS, USSD, Bluetooth, infrared, wireless social media, mobile internet, and mobile applications.<br/><br/>Mobile Marketing not just enables people for connecting to internet through their cell phones, but also strengthen various communication medium in easy and efficient channels. It's cheaper than traditional marketing resources for both marketer and consumer. It is simple for the age group to comprehend the advertisement spread through mobile marketing.<br/><br/>In United States of America, mobile marketing technology wasn't used widely until several years back. In June 2008, cell signs reported that each month approximately seventy five billion of mobile marketing texts were sent. Number of mobile users is double of active email users in the country. These mobile marketing texts were read within fifteen minutes and response comes in a hour compared to email in which for a reply it might take months.<br/><br/>In thirty countries ratio of population to amount of mobile device is 1:1. Eighty percent of population in United States are active mobile user. Sixty percent of earth's population E Mobile Code that will be about four billions are using mobile on a regular basis. China itself has more than four hundred million subscribers. These facts proves that mobile marketing features a wide scope in world of marketing and it is a only medium which gives easy path for the firms to promote their product straight to the customer. Coverage of mobile network connections is continuously increasing and with that amount of subscribers can also be increasing. Ninety percent of these connections are prepaid.<br/><br/>Mobile SMS Marketing is a thrilling method on the planet of marketing. It offers meaningful method to achieve the targeted audience at the proper time with the best offer in form of SMS. The effectiveness of SMS marketing can be determined by the fact majority of individuals can't live without SMS. We keep sending text at every minute. It proves the capability to achieve instant use of the targeted customer anywhere and anytime. SMS marketing is really a new communication medium to boost the response rate in a marketing campaign. It also means that customers may be easily engaged.